The Institute of Politics (IOP) at Harvard Kennedy School was looking to refresh their print and digital marketing assets. In an effort to achieve higher visibility, they wanted to honor the deep history of the institute. Focusing on the IOP’s mission to engage students on a non-partisan basis, we interviewed students and staff to get a sense of what they needed. In the end we arrived at something that pulled from the visual history of the brand while making it modern and more flexible.

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