The Board of the Massachusetts Oyster Project reached out to us looking for an update of their brand. Mass Oyster is working towards the restoration of native shellfish to our beaches and coastal estuaries. Through shell recycling and oyster cultivation, they look to improve water quality, increase the diversity of sea life, and mitigate the effects of climate change.
We were told in our first meeting they were looking for something to put the focus on the oyster. More broadly they wanted a logo that unique, felt home gown, and fun. Looking to target folks 25-60 years of age living in coastal communities as well as environmentalists and restaurant owners.
After a lot of tasty research we arrived at the logo. Using the flowing lines of the oyster, we created a handmade, distinct mark.
The lettering, and color are derived directly from the oysters shell.